Note: The below article use Facebook as common term which includes both Facebook ads & Instagram ads.
Facebook is now one among the leading advertising platform for businesses. It is also considered as cheapest advertising medium which helps many businesses to grow their brand online especially small businesses. In the ever-evolving landscape of digital marketing, technological advancements have played a pivotal role in making Facebook advertising accessible to individuals without extensive technical knowledge.
In 2024, creating compelling and effective Facebook ads is no longer confined to the realm of tech-savvy professionals; rather, it has become a user-friendly experience for anyone with a message and a budget. If you’re a newcomer to Facebook/Instagram ads or are preparing to launch a campaign without clarity on the minimum required budget, this article will provide the necessary insights.
What is the Minimum Budget for Facebook Ads?
The minimum daily budget for Facebook ads in India is Rs. 83.45, excluding GST. Facebook applies a 18% GST charge to your ad spend. To illustrate, if the daily budget is set at Rs. 83.45 for 2 days, the total ad budget becomes Rs. 166.90. The GST charges are calculated as 18% of Rs. 166.90, amounting to Rs. 30.04. Consequently, the final amount required to run the campaign for 2 days is Rs. 196.94 (Rs. 166.90 + Rs. 30.04).
Different ways to create Facebook & Instagram Ads
There are different ways to create a Facebook / Instagram ad and also different types of Facebook ads. You can create ads from Facebook page or Instagram page by simply clicking the “Boost Post” button which shows on each post of your page or use ad center to create ads from Facebook page. You can also create ads through Facebook ads manager which is the actual platform to create Facebook Instagram ads which most of the professionals use.
Types of Budget in Facebook Ads Manager
If you are using Ads Manager to create Facebook/Instagram ads, you will have two different options to set the budget which is Campaign level budget and Ad set level budget. In Facebook ads manager you have a hierarchy like Campaign, ad sets and ads. You can create multiple ad sets under single campaign and multiple ads in single ad sets. If you want to target different audience or locations in single campaign, you can create different ad sets for each.
What is Campaign Level Budget?
For instance, when creating multiple ad sets within a single campaign with a constrained budget, you have the option to set a campaign-level budget. This allocated amount will be spent across all ad sets; however, it does not distribute evenly among them.
What is Ad Set Level Budget?
If you have a campaign featuring multiple ad sets targeting distinct audiences, and you aim to allocate an equal budget to each ad set for the purpose of comparing audience performance, you can achieve this by setting an ad set-level budget within the campaign.