Facebook is now one among the leading advertising platform for businesses. It is also considered as cheapest advertising medium which helps many businesses to grow their brand online especially small businesses. In the ever-evolving landscape of digital marketing, technological advancements have played a pivotal role in making Facebook advertising accessible to individuals without extensive technical knowledge.
In 2025, creating compelling and effective Facebook ads is no longer confined to the realm of tech-savvy professionals; rather, it has become a user-friendly experience for anyone with a message and a budget. If you’re a newcomer to Facebook/Instagram ads or are preparing to launch a campaign without clarity on the minimum required budget, this article will provide the necessary insights.
What is the Minimum Budget for Facebook Ads in India?
If you’re planning to run Facebook ads in India, it’s important to understand the minimum ad spend requirements and how GST (Goods and Services Tax) affects your total cost.
Minimum Daily Budget on Facebook Ads Manager
The minimum daily budget for running Facebook ads through Ads Manager in India is ₹86.06 (excluding GST). However, Facebook applies 18% GST to your ad spend, which means your actual cost will be slightly higher.
Let’s break it down with a simple example:
- Daily budget: ₹86.06
- Duration: 2 days
- Total ad spend (excluding GST): ₹172.12
- GST (18%) on ₹172.12: ₹30.98
- Total cost including GST: ₹203.10
So, to run a campaign for 2 days with the minimum spend, you’ll need to budget at least ₹203.10.
Minimum Budget for Instagram Boosted Posts
If you’re boosting posts directly from the Instagram app, the minimum daily budget often appears as ₹129/day. This may vary depending on your account, target audience, or region, but it tends to be slightly higher than Ads Manager’s minimum.
Types of Budgets in Facebook (Meta) Ads Manager
When you’re setting up a campaign on Facebook Ads Manager, you’ll come across two primary budget types — Daily Budget and Lifetime Budget. Choosing the right budget type depends on your ad goals, duration, and how flexible you want your spending to be over time.
1. Daily Budget
A daily budget is the average amount you’re willing to spend on your ad campaign per day.
How it works:
- Facebook will try to spend up to your set amount every day.
- Some days it might spend slightly more or less, depending on ad opportunities (this is called daily spend flexibility, but it balances out over time).
- Useful for ongoing campaigns where you want consistent daily exposure.
Example:
If you set ₹300 as your daily budget, Facebook may spend ₹280 one day and ₹320 the next — but the average will stay around ₹300/day over time.
2. Lifetime Budget
A lifetime budget is the total amount you want to spend over the entire duration of your campaign.
How it works:
- Facebook automatically distributes your budget across the days, hours, and even placements that are most likely to give you results.
- You set a start and end date, and Facebook tries to get the best results within that time frame.
- Spend might vary daily — some days higher, some days lower.
Example:
If you set a lifetime budget of ₹3,000 for 10 days, Facebook may spend ₹500 on one day and ₹200 on another, based on where and when your audience is most active.
Where Can You Set Your Budget in Meta Ads?
Once you’ve decided your budget type either Daily or Lifetime, you can decide where to apply it in your campaign structure. Meta Ads lets you set your budget at two different levels:
1. Campaign Level Budget
This means you set one budget for the entire campaign, and Meta will automatically allocate it across all ad sets based on performance.
Best for: Letting Meta optimize spend across multiple ad sets.
2. Ad Set Level Budget
Here, you manually assign a separate budget for each ad set, giving you more control over how much is spent on specific targeting groups or schedules.
Best for: Having full control over spend per audience or time slot.
Note: If you are running only with one ad set then it doesn’t matter where you set your budget.
What is Ad Scheduling in Facebook [Meta] Ads?
Ad Scheduling lets you choose specific days and times for your ads to run, instead of showing them 24/7.
When can you use Ad Scheduling?
Ad Scheduling is only available if you select a Lifetime Budget for your campaign. With a daily budget, your ads will run all day, every day by default.
Example:
Let’s say you run a coffee shop and want to promote morning deals. With ad scheduling, you can run your ads only from 7 AM to 11 AM every day. This ensures your ad appears when people are most likely to buy coffee, and not during late-night hours.
FREQUENTLY ASKED QUESTIONS
The minimum daily budget for Facebook ads in India is ₹86.06 (excluding 18% GST) if created from ads manager. If you’re boosting a post directly from Instagram, you may see a minimum budget of ₹129/day
There are two types:
Daily Budget: The amount you want to spend each day.
Lifetime Budget: The total amount you plan to spend over a set campaign duration.
You can set budgets at two levels:
Meta Advantage+ Campaign Budget [Campaign Level Budget CBO]
Ad Set Level Budget
Note: If you’re running only one ad set, it doesn’t matter where you set the budget the result will be the same.
Ad scheduling allows you to choose specific days and times for your ads to run. It’s available only when using a lifetime budget, and helps you show ads when your audience is most active.
If you’re boosting a post directly from the Instagram app, the minimum daily budget is typically ₹129/day. However, this amount may vary based on factors like your account history, target audience, and geographic location. In many cases, the minimum on the Instagram app is slightly higher than the minimum budget required when boosting through Meta Ads Manager.
One thought on “Minimum Daily Budget for [Meta]Facebook ads in India 2025”